Value Bombing: Re-Engaging with Thoughtfulness

What is Value Bombing?

At Earworm, we have a philosophy that encourages continuous and meaningful interaction with our clients, even when they’re a bit quieter than usual. This philosophy is encapsulated in the practice we’ve named “Value Bombing.” It’s a proactive, client-centric approach meant to rekindle conversations with clients who’ve gone silent or those lingering in our pipelines. The technique relies on sending valuable, relevant information rather than direct sales pitches.

Why do we do it?

We recognise that each client is on a unique journey. Sometimes they might get preoccupied or face decision-making inertia. By sending them something of tangible value without the underlying pressure of a sale, we aim to establish a relationship based on genuine care and knowledge-sharing.

How it’s Done:

1. The Approach: Send an email or a WhatsApp business message to the client, always initiating a fresh thread. It keeps the conversation fresh and devoid of any sales pressure. A typical subject line we often use is, “This might be of value to you?”
2. The Content: This is the heart of the ‘bomb’. The message should link to a news article, industry insight, resource, or innovative idea specifically tailored to the client’s interests or needs. The key here is relevance and genuine utility.
3. Avoid Sales Talk: Remember, this isn’t a follow-up on an outstanding proposal. It’s about delivering value, plain and simple.

Finding the Perfect ‘Value Bomb’:

When searching for a ‘value bomb’ for a client, consider their specific industry or the theme of their podcast. Delve into topics, news, or resources that would resonate with them. Think: “What recent innovation or news would impact their work? What resource could enhance the quality or reach of their podcast?”

Example: Suppose the client has a podcast focusing on sustainable technology. A good ‘value bomb’ might be a recent breakthrough in green tech or an upcoming sustainable tech conference.

To discover such resources on Google, frame your queries like:

• “Recent breakthroughs in sustainable technology 2024”
• “Top sustainable tech conferences 2024”
• “Latest trends in green technology podcasting”

Always keep the client’s needs and interests at the forefront. Our aim with ‘Value Bombing’ is to reinforce our commitment to their growth, keeping Earworm’s relationship with them dynamic and impactful.